FOUNDER – CREATIVE DIRECTOR / BARJABULLE
08.2013 – Consultant since US relocation 07-2017
Motion design and TV broadcast design agency
- Developed the creative studio from scratch, constantly delivering progressive and effective visual identities for TV channels, TV shows, corporate movies and commercials, driving a business revenue of $1M the first year, and over $2M the 2 following years.
- Mastered every technical aspect of a brand image: campaign conception, graphic identity production, re-branding, editing and shooting direction.
- Built up a portfolio of 35 loyal clients in a highly competitive environment. Increased awareness, audience engagement, internal culture and business growth for premium brands as BEIN SPORT, SYFY, FOX, LG, SAMSUNG, FREEMANTLE, ENDEMOL, AIR FRANCE, TF1, M6 and more.
- Won 5 challenging tender bids for a total business of $1.5M.
- Recruited the entire creative team of 9 artists from various fields: 3d artists, graphic and motion designers, sound editors, stage decorators, stylists and cameramen.
- Controlled creative budgets and met strict deadlines, while instilling enthusiasm, building a positive work environment and empowering employees.
- Provided strategic leadership in business development on new markets and workflow efficiency.
CREATIVE DIRECTOR / UZIK
09.2011 – 08.2013
Premium design agency in video, illustration, online communication
- Oversaw creative identity, navigation and interfaces for premium and luxury brands: LE LOUVRES, ELIE SAAB, PERRIER-JOUËT CHAMPAGNE, LVMH and more.
- Reported directly to the CEO and managed a team of 6 senior art directors to successfully deal with multiple deadlines on projects that required high standards, creativity and outstanding execution.
- Delivered handcrafted benchmarks, trends and inspirational documents for the entire agency, establishing a consistency of style for future project achievements.
- Generated new revenue from incentive tasks: graphic trends consulting, marketing cases studies and R&D on mobile technology.
10.2008 – 09.2011
New media web agency, communication off/online, product launches, events, exhibitions
- Managed a team of 4 art directors to deliver state of the art interactive experiences.
- Won 3 Favorite Website Awards (FWA) Grottes de Lascaux www.lascaux.culture.fr / French Ministry of Culture www.visite.culture.gouv.fr /Samsung i8 www.thefwa.com/site/samsung-i8 and 1 Webby Award for Grottes de Lascaux www.lascaux.culture.fr
- Designed over 50 premium graphic layouts for websites, videos and apps.
03.2006 – 10.2008
- Hired to support luxury and cultural clients of the agency
- Innovated on the first Touch set up & website design for CHANEL, the Coco exhibition, Shanghaï
- Produced V-jing assets for Samsung Player Party at la Bourse de Paris
- Created the visual identity & edited the VOGUE catalog : Banks of Beauty
- Promoted to a creative director position after 2 years.