RMC discovery is a brand dedicated to adventure, extreme experiences and high performances. The rebranding is based on a powerful and dynamic animated font and progressives layouts which opens windows on distant lands.
TV breaks offers a peaceful moment for the audience to reconnect with the value of the brand. In our case the logotype is a window opened on another universe that recall a sense of wanderlust.
Playing with cinematic movements and an animated font, the broadcast package for RMC discovery is neat and smart and convey the feeling of energy while freeing the powerful images of unnecessary information.